Hate for copywriters...
Out of context: Reply #7
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- vaxorcist0
is it a new copywriter, or a new medium for that copywriter?
Veteran copywriters don't have the previsualization paradox, where they can't clearly imagine what it will look like till it's in the page, so when they see it on the page they think "that's not what I was thinking" and rewrite... (sometimes over and over)
Just make sure that the account people and/or client know it's the copywriter's change request, not yours and not the clients...
One thing to make sure of:
If the client approved the copy and the layout, and then they approve the new copy, they need to understand that the layout must change, otherwise they may be confused about why there's a new layout and the business interaction may go south.....Really good copywriters are not as common as you think, lots of people call themselves copywriters.....