webtrends new identity

Out of context: Reply #5

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  • monkeyshine0

    Here's their old logo:

    I'm not saying it's the greatest logo but it had more personality than the new.

    Also, I'm curious about how a company decides to rebrand. In this instance, they have chucked out everything for something entirely new. Given that they were pretty successful before the rebrand, I'm a little surprised. I suspect this has to do with a new VP, Marketing who wanted to put his own mark on the brand.

    • I'm going to have disagree. I think the logo's are equally neutral. The new at least looks somewhat currentvoiceof

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