SyFy

Out of context: Reply #10

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• skt0

  'One big advantage of the name change, the executives say, is that Sci Fi is vague — so generic, in fact, that it could not be trademarked. Syfy, with its unusual spelling, can be, which is also why diapers are called Luvs, an online video Web site is called Joost and a toothpaste is called Gleem.'

  ok, so it's all about being able to trademark the name.

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