2,150,000,000
2,150,000,000
Out of context: Reply #109
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I've always wanted to know how brand managers deal with designing for the general public/consumers and for potential investors. I mean the people that invest in the product/service may not relate to the companies image, and therefore would need a different style when being presented with an annual report, or other investing literature. Does the design firm have leeway when it comes to following brand guides in that instance, or are they forced to follow them?
In my head I imagine a suit wearing old guy reading a book littered with the drawings and scribbles that MTV have come to use, while trying to decipher some numbers a typical MTV viewer would go blurry eyed looking at.