Rationales

Out of context: Reply #10

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  • 5timuli0

    Anyone care to crit, or give me some pointers?

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    The [company] logo represents the most concise visual expression of our company and the values for which it stands. It creates a distinctive graphic presence and is responsible for communicating the qualities that make [company] unique in all of our brand applications. Its boldness and crisp legibility, combined with its subtle curvature and three-dimensional light and movement are reflective of the philosophy of [company] and the core values our product; powerful, flexible, uncomplicated and accessible.

    The [company] logo is our visual signature. Just as your personal signature should always look the same, our logo should always appear in a specified and consistent manner. To that end, the following guidelines have been developed to ensure its correct usage whenever it is reproduced and applied.

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