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Out of context: Reply #1466
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- max_prophet0
The logo looks much better now.
What I don't like about the ad is that it communicates nothing, I am none the wiser, I've never heard of the product and all I know is that it's something to do with digital publishing. And that generic people in generic stock images might use it in their lab/apartment.
I really think there needs to be some kind of headline probably indicating trhe products USP outlined in a quick and obvious manner, at the moment there is no hook to learn more and it just looks of no interest to me who may be flicking through a magazine.
"Go beyond print" - great, but tell me in a flash not a series of minute bulletpoints and text that all happens to be made quite illegible thanks to complex background graphics.
I think you've done what I would call a 'design job' on this, in that it looks quite pretty and sharp, though in a sterile and somewhat cold manner, but you've forgotten to unpack what it is you are selling, and have ended up delivering very little information, unless someone actually stops to read the small print, which they won't.
- for kelpie, hope that doesn't sound too harsh.max_prophet
- you are, of course, completely correct. Unfortunately my hands were pretty much tied on this one. cheers mate.kelpie
- aah well, what can you do.max_prophet
- oops - sorry for bolting in :-pinvisiblechamber
- that logo would look nice animated btw. it reminds me of one of those film/production companies.. with the paper curling into a C or sthmax_prophet
- curling into a C or sthmax_prophet
- probably communicate your points to the relevant parties next time, I'd reckon. education education education ;)kelpie
- hehe, no problem invisiblechamber...
yeah max, I'm looking forward to animating these (its part of a suite of 3 products)kelpie - ...suite of 3 products)kelpie