athiest bus backlash
athiest bus backlash
Out of context: Reply #8
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- kelpie0
http://www.asa.org.uk/asa/codes/…
SUBSTANTIATION
3.1
Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation.
Relevant evidence should be sent without delay if requested by the ASA or CAP. The adequacy of evidence will be judged on whether it supports both the detailed claims and the overall impression created by the marketing communication. The full name and geographical business address of marketers should be provided without delay if requested by the ASA or CAP.