Brand advice

Out of context: Reply #3

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  • MHDC0

    Thanks, for the help. Discovery... as long as it takes. I'm thinking a few hours to lock em down.

    I've done these before, I just feel a greater pressure than normal on this one. Mostly from the boss.

    Here's what I'm gonna try to do: Commit them to a Brand Essence (who they are in a short paragraph) Then get them to lock down their Brand Statement (rallying cry- slogan), Then maybe some Keywords... two columns on for Emotion Words the other for Physical objects.

    Does that sound right?

    MHDC 0Permalink
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