Brand advice
Brand advice
Out of context: Reply #1
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- jfletcher0
Are you familiar with branding or new? If new I can give a list of books.
An easy/basic way to start out if to get them to throw out all the words they stand for/ be associated with, group those, vote on the best to help get a weight behind them.
You can ask them what other brands they like and why. That will help give an understanding of what they respect and what they may expect.
... how long do you have for this discovery project. All day? Half day? Few hours...?