more fucking UGC
more fucking UGC
Out of context: Reply #13
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- harlequino0
^Exactly. In many respects, remember it's like any other form of marketing. Everyone jumps on it, thinking it's the next big thing, and it gets played out in one way or another. Some turns out real well, but lots of losers. Same thing with viral. Very few people can define what viral marketing really is and why it works, but everyone like to throw it around and demands a big campaign.
Just like elpaso pointed out, there was a huge incentive on the Doritos thing. Same thing with Dove, and a few others. I was actually tracking those, and the response was really big.
Soon enough that kind of agency/client hardon will shift its pointed one eye over to something else. My vote for what's up next is alternate reality gaming or something similar.
- were you tracking these?
have you got any examples of ones that workd?elpaso - Not tracking in a dedicated way for a job, but following out of interest to prove a point to co-workers and clients.harlequino
- So no hard data, but the participation was enormous, more than I had expected.harlequino
- were you tracking these?