planning and designing a corporate brochure
Out of context: Reply #5
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- ian0
What might help is if you break up the content as they have done on the website. If, for example, they have 10 sections on the site, think about giving each one of those sections either a page or double page spread. This way you can start to get a rough idea of content and page count. Then as forcetwelve says you can start flowing in the text in a three column grid (or whatever your preference is) and you'll start to see how the text flows and if your page count will go up or down.
Think about the quantity you need, this could dictate final print specs (ie if its 100 or so they might just want digital prints, if its 500 or more it'll work out more cost effective to go litho) this in turn will dictate what kind of paper stock you can spec and if you can do any specials (metallics, foils, varnishes etc) which can really elevate a rather simple brochure into something quite lovely to hold.
And don't be afraid to pitch something expensive along with a more cost effective solution as in here's your simple brochure but this one is a little more expensive but is more apt for your message and will really set you apart from your competitors.
But most of all, have fun with it Kelpie, it sounds like a project you want to get your teeth into, so go for it you mad bastard!