The "R" word?
The "R" word?
Out of context: Reply #34
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- kelpie0
I think there's a valid point here though, it would be the way to try to fend off the badness; digital is cheap and quick and potentially can reach a lot more people so I'd expect it to be where whatever's left is going to go in the next year - it would be the way to pitch yourself in any attempt to get new work anyhow. One of our bigger clients already had to cut its cross agency marketing budget even last year and it was all cut from above the line, so I can conceivably see this being how it goes.
It won't be a desire for high quality from companies that saves anyone though, it'll be a willingness to get stuck in for less cash on agencies part, to be frank. And being clever and resilient, that'll help.