Questions about using TM
Out of context: Reply #2
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- JG_LB0
Trademark law in general protects a trademark owner's commercial identity (goodwill, reputation, and investment in advertising) by giving the trademark owner the exclusive right to use the trademark on the type of goods or services associated with the mark. Any person who uses a trademark in connection with goods or services in a way that is likely to cause confusion is an infringer. Trademark owners can obtain injunctions against the confusing use of their trademarks by others, and they can collect damages for infringement. For example, let's say that Small Company, Inc. is selling a line of beauty products under the trademark ALLURE. If Giant Company, Inc. starts selling beauty products under the trademark ALLURE, purchasers may think that Giant Company's products come from the same source as Small Company's products. Giant Company is infringing Small Company's trademark rights.