Briefing creative and graphic designers
Briefing creative and graphic designers
Out of context: Reply #12
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- pylon0
What helv said, above — as well as the others. The brief outlines deliverables, budget, time, scope in no uncertain terms so that accounts people don't have to *manage expectations* later down the line. Everybody knows what to expect from the project. Things can change over the course, but this needs to be noted as well in case somebody gets all cagey later down the line.
Getting people to separate their own goals and/or aesthetic likes from those of the project is the hardest part. Especially with clients who are not used to dealing with designers.
Clear communication is key.