Briefing creative and graphic designers
Briefing creative and graphic designers
Out of context: Reply #10
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- uncle_helv0
Yep definitely agree with a few points made so far, the brief is formed through dialogue with account managers, client etc.
Part of pulling a successful brief together is getting everyone to understand what you are all hoping to achieve, like airey said "fluidity" as designers we try scratch below the surface find something unusual, interesting... an ideal solution, this should always be at the heart of the brief. The purpose of the brief in my eyes is to make sure, there is a framework to work with ... budget, deliverables, time etc, and yes I work to a template for this too. But time after time I come across briefs written by people out satisfy their own agenda than those they are trying to reach!