Briefing creative and graphic designers
Briefing creative and graphic designers
Out of context: Reply #6
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- airey0
also, how exactly to brief will depend on the person/s involved. i always brief through discussion and then put the paperwork together afterwards. supply a point list back to the client for discussion and move on.
i've worked with people that literally take sheets of questions into a meeting and you end up losing the fluid nature of discussing the brief and evolving it if necessary. you also look like a it of a schmuck (in my opinion) as the professionalism should be part of you and your communication rather than a restricted list of prewritten questions.
just my 2cents.