design briefs

Out of context: Reply #6

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• mistermik0

  Find out this first:

  Company background
  Marketing integration
  Proposition / Key differentiators
  Features and Benefits
  Offers and Incentives
  Target audience
  Competition

  then write a brief that consists of:

  Summary
  Current Situation
  Target Audience
  Perception/Tone/Guidelines
  Proposal
  Requirements
  Promotion/Communication Plan
  Timing

  ---

  Every agency is different. Its works for me

  mistermik 0Permalink

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  • That's simple and intuitive for business objectives. However Designers need to care about Tonality.Iggyboo
  • what the fuck you on aboutmistermik

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