logo crit
Out of context: Reply #27
- Started
- Last post
- 36 Responses
- univers0
A lot of times logo's don't describe exactly your product though. Some times you are promoting a sense of character or style that is attributed to your product or service. Right? So you can focus on the process of construction, or you can focus on the character surrounding the company and their goals. The trick is to balance the two through different systems that can help support the construction element. (Websites, promotional pieces etc.) There it's appropriate where you can use figurative imagery to support this stable well built thing.. But still keep a "delicate" or "trendy" logo that has a metaphor focusing on the character that the company offers their client's / customer's to add to their lifestyle.
Just trying to be devil's advocate as I am liking this back and forth that i_monk is generating.