Brands in Decay?
Out of context: Reply #13
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- AndyRoss0
I think this is all a bunch of academic bullshit. Comparing P&G and Coke to Google is ridiculous, since their products, distribution in the marketplace, and competitors within their spaces is very, very different. It's a false analogy. It's like comparing Justin Timberlake, as a singer, to Vida Blue, as a baseball player.
Google has a product that is technically very sophisticated, and is nearly unique. If you want to search the web very well, and be thorough, you have to go to Google.
But anybody can make a product similar to Coke, and hundreds of companies around the world do. And anyone can make many of the products P&G do--hundreds of companies around the world make laundry detergent.
A lot of Google's success is technical in nature, and is not related to marketing prowess. On the other hand, there have been hundreds of soda makers in the world, and Coke's relative domination of that field is strongly related to their marketing acumen.