Brands in Decay?
Brands in Decay?
Out of context: Reply #12
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- Corvo0
I think you need to trace a clear line between branding as the effort to sell products that are copies of an idea (like selling 2 different shampoos brands), and then you need to search for potential consumer expectations, etc - from branding an idea itself, which usually needs no branding. Google doesn't trade in copies; it delivers new tech niches and inventions in an innovation-craving market; it works mostly in idea-engineering with top-notch tech developers, more than it relies in the problems of marketing the product itself.