Brands in Decay?
Brands in Decay?
Out of context: Reply #9
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- elee0
JKilla77, I don't think that traditional mediums themselves are decaying, but people are become more cynical of the messages that the mediums deliver. Something like "search powered by dew" wouldn't work because web savvy people know that internet searches and soft drinks have nothing to do with one another. I think that google's branding is exceptional because google is more effective than anyone else at reaching their target market where they are, any providing services that are beyond what they expect.