Brands in Decay?
Brands in Decay?
Out of context: Reply #8
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- JKilla770
I think that the reason the older brands are decaying is because the mediums they are using for advertising is decaying or rather it's definition is changing. I mean attaching your product to a browser isn't really a viable option for allot of brands. Could you image'n having a search bar with with coke branding or mountain dew? "Search Fueled By Dew?".
The reason that this would be rejected would be obviously be because of most brands trends to be over the top, "hey look at me" in nature. Maybe Google's success is in the simplicity and minimal approach to it's branding that allows it to be easily integrated into the everyday life of it's target audience.