Who's Fault Is It?
Out of context: Reply #13
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- Studiospooky0
I think its the printer's fault but they cover their arse by getting you to sign off so they will push the blame back your way. But your involvement in the error was passive, they ACTIVELY deleted the word and you would be morally in the right to state that you don't consider it a necessity to check whetehr a printer removed a word that should not have been removed... by that logic you'd be locked in a room for weeks cross-checking every word was still present and correct. I would push this back to the printer by asking them, cc'd to yourclient in a joint email, to explain why they deleted a word when making a simple CMYK to black colour conversion becuase, no matter what the printer says there is no reason for words to be deleted during that simple change, so they will make themselves entirely responsible merely by answering a simpel question. In future, get proofs over to your client to proof check and sign-off.
On a side note, can I just promote the re-introduction of adendum sheets for jobs with mistakes. One thing I loath and detest in these days of ecological awareness is when a clients decides they will reject entirely a print job and demand that its done again becuase of a simple typo. That is disgustiong and reprehensible. Since the dawn of print errors have been made and addressed with a notice of correction printed and inserted into the inside front cover of the finished product. Its up to designers to try to make a virtue of this approach in the event that clients spot typos and try to behave badly as a result. A beatifully designed adendum insert that also states the client's environmental credentials by correcting the error this way is better than pulping 10,000 litho print brochures and starting again just becuase of a simple error.
- Good point.JerseyRaindog
- excellent suggestion!ovsm
- always make a virtue of an error and if beautiful , great, if humorous even better.capsize