Creative Dir. vs. Art Dir.
Creative Dir. vs. Art Dir.
Out of context: Reply #55
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- Arvizu0
creative directors assign projects from clients to art directors beneath them. (ad agencies can have several c.d.s) They will also cherry pick the best assignments for themselves. art directors take said assignments (less those cherry picked) and create a piece (usually an ad) using various "artists" (designers, videographers, photographers, illustrators, typographers, stylists, etc...) to make their vision come to life. (that sounds like a cheesy brochure headline, "So, you wanna be an art director, eh?")