Anti-Rand
Out of context: Reply #103
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Right, but all of those people to my knowledge (and I'm not an expert) identified more as artists than commercial artists or graphic designers. Correct me if I'm wrong on that one.
I think that sentence about Rand being a pygmy raised on the backs of giants like Zwart, et al, is a reference to Rand being influenced by them.... but since when is it a crime to be influenced by art? Where would any designer (or artist) be without great art?
Paul Rand brought modernism to commercial art, and I think that's a good thing.
I guess in the end, I just feel like it's an unfair attack; and to make matters worse, his argument is incoherent and stilted. That, and this lecture was given at a freaking ad school. I know he covers his ass by disclosing that, but that doesn't make it any less ironic -- even if the students were duly engaged.