Olympic Logo… Hmmmm?
Olympic Logo… Hmmmm?
Out of context: Reply #816
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The swoosh has an active fluid feel to it matching what the brand strives to represent, Nike would not "Just do it" with this blocky mess.
Apples are long since related to thought and pondering, questioning since the discovery of gravity. I'm sure even you've heard the story of Sir Issac Newton.
It is these similarities and individual knowledge elements that make such simple marks appear as powerful branding.