Olympic Logo… Hmmmm?

Out of context: Reply #755

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  • neue75_bold0

    Point well taken harry palmskis, so I think you can go now...

    The Dutch greatly support your pov, making a logo awkward sometimes can be enough to create a greater lasting impression, have more stopping power or reinforce the concept... Design should never be about aesthetics alone... But to make a broad generalization, this logo would be more suited towards the Netherlands, Germany or Switzerland hosting the olympics in terms of it being more indicative of the culture... Given it being in London, a more suiting treatment would be a clean sans-serif typeface with simple typography and an equally dry [yet witty] photographic treatment and maybe some foil blocking somewhere...

    ;)

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