Olympic Logo… Hmmmm?
Out of context: Reply #748
- Started
- Last post
- 861 Responses
- plamenskis0
OK, guys, let's try something different. And read it through - it's going to be long.
Who made that horrible logo? - Wolff Olins
Hmmm, who are Wolff Olins? They've been in the business since 1965. How many of you were born in 1965.
1968 maybe?
One two.
I wasn't.What is their speciality? - Brands
Aha!
Who was their most related to this project previous client - The Athens Olympic committe.
It makes sense to employ them, doesn't it?
What was the client's brief?
They wanted a logo which refelcts the city but not a consrvative way and a logo which is capable of engaging, especially young poeple.Tricky, huh?
Now, do you think for a moment that the designers at Wolff Olins don't realise that the logo is indeed 'ugly' for today's standards?
Why then? What is the BIG idea? They must know something we don't or maybe not yet.
Ask yourself.
And if you can't answer it yourself, I am sorry but I can't be here forever explaining it for you.
People pay you to think not simply push pixels or chat on newstoday all day long.