Brand Identity
Brand Identity
Out of context: Reply #5
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- pyeaton0
hahahahahahahaahaha! well, i am right, brand identity is so much more than logos. Segway has a great brand identity. and no, i di not come up with it, however, i have worked with them on some projects. GAP is great. They tell a consistent story between WEB, print, television, store layouts, signage, corporate culture etc....
There are tons of great ones out there. Coke is not one of them. they are very convoluted of late, and rely heavily on their logo. they are really a wholesaler.
Didnt want to be a dick by any means. just wanted to stand up and be heard. sorry folks.