< coke - psyop
Out of context: Reply #12
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- cafloppy0
"Happiness Factory" is an ironic title for a Coca-Cola commercial considering the attention the company has received for their anti-union activities and human rights violations in their bottling plants in South America.
What better way to present yourself as a good-natured, joy-inciting company than through Psyop's quirky animation style.
From The Nation:
http://www.thenation.com/doc/200…"On the morning of December 5, 1996, union leader Isidro Segundo Gil was standing at the gate of the Coca-Cola bottling plant in Carepa, Colombia, when two paramilitaries drove up on a motorcycle and shot him dead. A week later, unionists say, paramilitaries lined up all the workers inside the plant and forced them to sign a letter resigning from the beverage union SINALTRAINAL, spelling the end of the union at the plant."