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insignt consultant = a market researching who tells the companies whats cool and whats in / out
The Rise of Geek Chic: Leading edge lifestyle and the new premium market
A new study into the rise of the Geek Chic social phenomenon shows how trend-based consumer research be applied to specific business problems in order to inspire future looking brand challenges.
A unique insight into leading edge lifestyle values and how these get disseminated, thus creating new types of consumer demand and by extension new opportunities for brands
A consumer segmentation which identifies a new consumer type, an early adopter who is neither what's traditionally been understood as the luxury market nor what's traditionally been understood as the youth market and yet is driving new consumption trends
A separation of fashion fad from trend with long-term growth potential, supported by real life brand examples as well as retail and publishing case-studies.Presenter:
Dr Lida Hujic, Insight Consultant, New Solutions