Enter title:Brand Evolution
Out of context: Reply #2
- Started
- Last post
- 9 Responses
- mg330
Someone in the PVN once said that branding is something you have no direct control over, because branding is the indirect result of your efforts in Identity and Positioning.
I've really thought of it that way ever since and sold coworkers on the same thing. Everything we're doing not for ourselves at this law firm is called "rebranding."
But your brand is what people take from it, not anything you directly create. You create and shape the components that create the brand.
So...
I could see an agency calling themselves that.It's not about "went to brand college and...how to make a logo more effective."
That's their job anyways!
If anything, it's simply a retooling of what they can offer clients. It pays to be saavy and well rounded these days.
An agency that can guide a company's strategy well will ALWAYS be looking for the way to better show what they do.