Anal report crit
Out of context: Reply #11
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- rasko40
I think its not up to much I'm afraid. Basically you are just dropping in copy and images into a grid and damn I really do hope your images are a lot better than those positionals, personally I would rather use a minimal selection of good images than a bunch of crap.
Other than the one pie chart where is the core info that shareholders want to see? You need to start looking pulling out core details and stats and making something interesting from them, they need to stand off the page, what you are creating here is a bible of text that nobody would give a shit about reading. Also, I realise that you are just using dummy copy, but pay more attention to detail and where sub heads start - I certainly wouldn't start a header so near to the bottom of the page.
Is that Boeing's corporate typeface? damn its dated and ugly.
I just dont see that enough attention to detail or will to create something special has gone into this, it looks to me more like you are desperate to fit stuff on pages. More crafting sir! Less template driven layout! Use the type old boy, you can do it!
And why do you want that hideous orange bar device at the top running all the way through? too repetitive!
Think of the purpose of this annual report, they are not really about the shareholders, but more about delivering key info to a very small amount of analysts who will weigh up these figures meticulously before delivering reports that can dramatically affect the companies stock. So you need to sell the high points, and bury the low ones the best you can.