DixonBaxi rebrand Five 3636 Responses

Last post: 2 months ago | Thread started: Oct 30, 08, 12:04 p.m.

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• Ryans

  

  A fresh new on and off air look based around 'Brand Bursts' which avoid the typical logo driven idents. The new Five sure is fun!

  Oct 30, 08, 12:04 p.m. – Permalink

• voiceof

  Before seeing this I didn't realize that the "CSI" series had been unleashed on the UK... I apologize to all your citizens... Stay Strong

  and, I don't know what all the fuss was about, it looks pretty good.

  • you bunch of sick fucks.– Jnr_Madison1/2

    "Drive by, miami style." yeaaaah– digdre2/2

  

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  Dog-earOct 30, 08, 12:28 p.m. – Permalink

• atlasundead

  wow, i also am sorry for H's acting

  • i find it funny. :-)– akrokdesign

  

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  Dog-earOct 30, 08, 12:52 p.m. – Permalink

• TransitBroadcast

  It looks fresh, like clean panties fresh. 5-cycle wash.

  

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  Dog-earOct 30, 08, 12:55 p.m. – Permalink

• WeLoveNoise

  i believe i posted this earlier

  • I searched for the previous five thread but came up empty– voiceof1/2

    i made it in the public voice– WeLoveNoise2/2

  

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  Dog-earOct 30, 08, 1:22 p.m. – Permalink

• Grotesque

  the Logo is still aweful.

  • SHOW US YOUR PORTFOLIO?
    U'RE SISSY!– akrokdesign

  

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  Dog-earOct 30, 08, 1:25 p.m. – Permalink

• ItalianStallion

  Me like.

  

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  Dog-earOct 30, 08, 1:26 p.m. – Permalink

• 3point14159

  The "five" logo looks like a clip art logo found on istockphoto.com or did Fouty create it I am not sure?

  I just tossed-up my meal looking at that logo redesign, all most as bad as the new Pepsi logo.

  • how many years have you done BRANDING?– akrokdesign

  

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  Dog-earOct 30, 08, 5:31 p.m. – Permalink

• Llyod

  I like it

  

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  Dog-earOct 30, 08, 5:32 p.m. – Permalink

• janne76

  I tend to enjoy this

  

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  Dog-earOct 30, 08, 5:33 p.m. – Permalink

• poolio

  this, i like.

  

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  Dog-earOct 30, 08, 10:24 p.m. – Permalink

• akrokdesign

  nice work. :-)

  

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  Dog-earOct 30, 08, 11:19 p.m. – Permalink

• calculator

  the logo looks like a woman's weekly mag.

  not convinced by the idents either, they're too disjointed and look like they were done on a budget.

  • show us your portfolio! why no link;y? scared?– akrokdesign1/6

    yeh - cough it up– WeLoveNoise2/6

    boo hoo– calculator3/6

    boo hoo. happy halloween to you to. :-)– akrokdesign4/6

    heh heh– calculator5/6

    the whole of channel five's output is the television equivalent of a shit magazine...i think it works well– kev_charlton6/6

  

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  Dog-earOct 31, 08, 12:45 a.m. – Permalink

• WeLoveNoise

  think the advant garde style font has been maxxed out by every designer on the planet.

  i do like the re-brand as a whole tho, really nice work

  

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  Dog-earOct 31, 08, 12:49 a.m. – Permalink

• akrokdesign

  here's how it use to look like.
  http://www2.tv-ark.org.uk/channe…

  • show's the whole history.– akrokdesign

  

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  Dog-earOct 31, 08, 2 a.m. – Permalink

• WeLoveNoise

  

  was this back in the day when they used to show softcore porn ?

  • those were the days. programmes are shite now. i remember seeing emmanuele 1 > 5– calculator1/3

    lol
    allnighter was it ?– WeLoveNoise2/3

    lol– janne763/3

  

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  Dog-earOct 31, 08, 2:03 a.m. – Permalink

• Not_Just_Another

  I have to admit, having seen the branding in context, I really like it.

  • I dont. I like it seeing it as a portfolia (lovely) - but on the channel it doesn't work for me– babaganush1/2

    ...often a brand is only as good as whoever implements it client side...not always good.– babaganush2/2

  

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  Dog-earOct 31, 08, 2:36 a.m. – Permalink

• 65Neue

  Logo: horrible.
  Getting other agencies to create the ‘brand bursts’: Clever.
  But all it does is deflect from the abomination of the logo, so well done all the other agencies involved as you made a bad logo look half decent in context.

  • Agreed. Iimagine Dixon Baxi were exhausted and beaten into submission by 'Marketing experts'– babaganush1/2

    ...we've all been there.Sad but true– babaganush2/2

  

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  Dog-earOct 31, 08, 2:58 a.m. – Permalink

• kelpie

  I like it, I'm not getting into this in great detail again but I thin kit workd well in teh context whjere for me it has to work best, which is up in the top corner of the box while there is various and disparate content banging on underneath it. For me that's why it needs to more quirky and less neutral than the previous I.D. because it needs to be clearly FIVE even though it almost always sits alongside other peoples content. Unlike, say, a fashion brand which needs to be understated and neutral as it mainly sits next to various ranges of clothing which are, season on season, the star of the show.

  just my humble opinion.

  • cack handed typing at the start there, soz– kelpie

  

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  Dog-earOct 31, 08, 3:14 a.m. – Permalink

• kuzzAAAAM

  Yeah but, that V and E look totally awkward together. Fuck THAT business ;)*

  *wink wink wink wink wink joke joke joke!!!

  

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  Dog-earOct 31, 08, 3:35 a.m. – Permalink

• calculator

  I don't mind the V & E so much, it's the F that looks F'ed up

  

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  Dog-earOct 31, 08, 4:02 a.m. – Permalink