Darren Firth, the original founder of <a href="http://www.wearitwithpride.com" target="_blank">WIWP (Wearitwithpride)</a> has managed the brand and all its associated activities since its launch in 2003; from collaborative projects and promotions to full scale exhibitions and printed publications.

Aside form these duties, Darren now works as an Art Director for the UK based studio <a href="http://www.madebysix.com" target="_blank">"Six"</a>. In his role as a Snr Designer at his previous agency, he worked closely with brands such as Ben Sherman, Puma, Nike, Boxfresh, Portsmouth FC, Lee Cooper and Clarks Originals.

Darrens <a href=http://www.keepsmesane.co.uk target="_blank">personal work</a> (under the name Keepsmesane / Sane) is an eclectic mix of prefered styles and has been featured in numerous international publications and exhibitions. He is a regular contributor to QBN, Reform & Revolution, <a href="http://www.madebysix.wordpress.com" target="_blank">Picked by SIx</a>, Computer Arts, NTMY and Crown Dozen.

Darren was recently interviewed <a href="http://www.aisleone.net/2008/intervista/intervista-darren-firth/" target="_blank">here</a>

<a href="http://www.wearitwithpride.com" target="_blank">WIWP (Wearitwithpride)</a>
<a href="http://www.madebysix.wordpress.com" target="_blank">Picked by SIx</a>
<a href=http://www.keepsmesane.co.uk target="_blank">Sane</a>