Darren Firth, the original founder of WIWP (Wearitwithpride) has managed the brand and all its associated activities since its launch in 2003; from collaborative projects and promotions to full scale exhibitions and printed publications.

Aside form these duties, Darren now works as an Art Director for the UK based studio "Six". In his role as a Snr Designer at his previous agency, he worked closely with brands such as Ben Sherman, Puma, Nike, Boxfresh, Portsmouth FC, Lee Cooper and Clarks Originals.

Darrens personal work (under the name Keepsmesane / Sane) is an eclectic mix of prefered styles and has been featured in numerous international publications and exhibitions. He is a regular contributor to QBN, Reform & Revolution, Picked by SIx, Computer Arts, NTMY and Crown Dozen.

WIWP (Wearitwithpride)
Picked by SIx
Sane