stepping down from ecommerce
Out of context: Reply #14
- Started
- Last post
- 33 Responses
- Continuity0
A couple of things about this struck me.
'small clothing boutique store'
This is pretty much the core of the problem, I'd say, and she probably shouldn't have got into having an eShop to begin with. If she has a small boutique, then chances are she simply doesn't have the access to the kind of stock volume needed to run both a physical shop _and_ an eShop, and still be able to deliver the products to customers in both channels.For the small boutique, really there are only two choices: physical or Web. That is, unless they've got the amount of stock — or at least the buying power to get more — in order to fulfill all orders from all sales channels.
'It took too much time'
Well ... I hope this is isn't indicative of her overall business ethic. Running a business is hard graft, and takes a LOT of time, especially if it's a sole proprietorship with no extra staff. Her moving her online activities to social will also take a lot of time, so I hope she's prepared to put that hard graft in and make it work.