Comparative Advertising
Out of context: Reply #2
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- sublocked0
Studderine I feel a comparison page would be advantageous because...
1 - There's lots of misinformation and confusion on how these types of services stack up against each other. Many, many blogs comparing certain software packages, and not always on things that I feel matter to running a service based business.
2 - "(service) vs (service)" or "(service) alternative" are common queries on Google. No service in this industry is owning that yet. People genuinely care about researching the differences between these.
3 - I'm going to offer data import for competing services in the near future. This is a grab @ their keywords and their entrenched user bases.
It's a competitive market, and I believe that educating businesses on the advantages of my product outweigh the disadvantages of mentioning other products. Additionally, marketing wise it seems I don't get included in a lot of the discussion and I'd like to insert myself into that conversation.
- Also I think I can easily rank for their own keywords.sublocked