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brands that showcase other brands 77 Responses
Last post: 9 months ago | Thread started: Aug 20, 12, 11:47 p.m.
Out of context: Response #5 [Aug 20, 12, 11:47 p.m.]
- foz
Been thinking some more. The best analogy I can offer is a department store that houses concessions.
In that scenario the branding of the store is on the outside, maybe on the signage/sales areas and on the livery. The brand I hope to build will need to be more overt than that. But the strategy is similar.
It's interesting. You don't go to John Lewis/JC Penney to buy their branded goods, it's the brands that they house that entice you. But you do go there because you trust the store/brand and expect a level of service/support/expertise.
The more I talk about this on here, the clearer the picture becomes for me. If anyone has any great examples of someone handling this very well, I would love to see it, likewise any insights or warnings appreciated :)
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