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Ever formed a micro agency? 3030 Responses
Last post: 4 months ago | Thread started: Jan 27, 12, 6:07 a.m.
Out of context: Response #13 [Jan 27, 12, 6:07 a.m.]
- vaxorcist
I think the "expectations management" and "sales-skills" are more important than most of us think.... keeping track of good account people at agencies we used to work at can pay off... (they're not all evil)
One difference to keep in mind... account staff from huge agencies may be used to a "process" you can't possibly replicate.... so you'll have to re-invent this part carefully. Some account people have the attitude that "whatever the client wants, I get the creatives to do" attitude.... but put yourself in their shoes too, not everyone can do CP+B style crazy creative and get clients to pay for it...
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