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Out of context: Response #10 [May 16, 11, 9:09 p.m.]

• Miguex

  New York, June 19, 2001 -- New research published in the summer issue of the Gallup Management Journal (GMJ) shows that customers develop emotional, even passionate, ties to an extremely broad range of the products and services they use. The new findings, which contradict conventional marketing wisdom, suggest that companies in almost any industry can attract life-long customers.

  Source:
  http://gmj.gallup.com/content/46…

  

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