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- Miguex 0
Design 101 teaches us that emotional connection is the ultimate goal for a brand, it takes years to develop, maybe decades but it's proven that consumers shop based on emotions the majority of the time (not necessity) specially in the US.
Apple does it, Nike does it, Levis does it, Starbucks does it, Coca Cola does it, man we could go on forever..
I think this could turn into a nice design thread..