Branding Vs Corporate Identity 2424 Responses

Last post: 2 years, 3 months ago | Thread started: Feb 4, 10, 7:13 a.m.

RespondNew TopicDisable Images

Out of context: Response #10 [Feb 4, 10, 7:13 a.m.]

• Orbit

  'Brand Identity' is a term created by corporate identity consultants to legitimise the transition from 'corporate identity consultancy' to 'branding consultancy' without making it look like they've gone in a completely new direction.

  A 'brand identity' would probably consist of the corporate identity aspects of the brand.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  View thread