Branding Vs Corporate Identity 2424 Responses

Last post: 2 years, 3 months ago | Thread started: Feb 4, 10, 7:09 a.m.

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Out of context: Response #7 [Feb 4, 10, 7:09 a.m.]

• Orbit

  For my money, corporate identity was about providing a logo and defining a basic toolkit for the identity to represent the company in a uniform way.

  Branding became about expressing more of a companies desired personality with a consistent tone of voice (visual, verbal and written) in order to create a seamless bridge between the look of the company and the long term manner of its marketing.

  • 'companies' should be 'company's'– Orbit

  

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