Branding Vs Corporate Identity 2424 Responses

Last post: 2 years, 3 months ago | Thread started: Feb 4, 10, 7 a.m.

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Out of context: Response #5 [Feb 4, 10, 7 a.m.]

• d_rek

  maybe a little better yet...

  identity = facade representative of values of the organization

  brand = emotional and cultural connection a person experiences with an organization

  • id = what you see
    brand = quality of things surrounding– doesnotexist

  

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