Branding Vs Corporate Identity 2424 Responses

Last post: 2 years, 3 months ago | Thread started: Feb 4, 10, 6:59 a.m.

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Out of context: Response #3 [Feb 4, 10, 6:59 a.m.]

• d_rek

  where to start....

  At it's basic level an 'identity' serves to let a consumer/customer/complete stranger know WHO's trying to communicate something to them.

  A 'brand' typically embraces much broader concepts - that includethe identity - surrounding the CULTURE of the organization.

  

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