The "R" word?

Out of context: Reply #55

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  • paraselene0

    "No one knows if we have reached the bottom of the cycle yet," said Dominic Proctor, the chief executive WPP-owned media operation Mindshare Worldwide. "Marketing dollars haven't dried up yet but they have slowed down in most markets and that will strangle weaker media."

    I think you're mis-defining the word 'media' in this context. It actually refers to the publishers themselves who are dependant upon advertising revenue to stay afloat.

    paraselene 0Permalink
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    • waaaay late. that was aimed at the discussion about 20 posts back...paraselene
    • who u talking to? what you referring to?Khurram
    • i'm talking to you. basically, none of us here work in 'media' in that context. they're refering to the publishers.paraselene
    • who are? where is that quote from?Khurram
    • oic. I was referring to 1 aspect of design industry. The media is that which brings producers and consumers togetherKhurram
    • all market is done via "media" of some form. Even tho that article referrs to a specific sector of the media (publishing/tv)Khurram
    • (publishing/tv), i think its prescient as to the way advertising/marketin... responds in a recessionKhurram
    • this is from an article that you quoted alongside your claim that people who work in 'media' are fucked.paraselene
    • i'm just saying, i think you misunderstood the way they're using the term 'media'.paraselene
    • i think you may have misunderstood me. But nevermind. Apologies if i seem argumentative.Khurram
    • no! nevermind. i'm just typing randomly.paraselene
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