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Coke dsign- What wld u Charge? 2323 Responses
Last post: 4 months ago | Thread started: Jul 19, 08, 2:56 p.m.
- Machuse
I once, and probably still have - any opportunity to redesign the coke bottle designs in one of their foreign markets. Not Europe or America.
I was thinking of taken up the offer, but what would you charge? Just a question for fun.
I'm currently trying to open my own studio and am just getting used to pushing my clients financially for what I'm worth, just curious what u guys would say. - (Half way through my first $2k+ site, terrible client tho)
- Jul 19, 08, 2:56 p.m. – Permalink
- Meeklo
interesting question indeed.. but how could put the answers to use?
I believe that project pricing has nothing to do with skills/ experience, but with ability of negotiation and luck (yes, luck, its all about talking to the right person at the right time).will the project be successful? that is another question and irrelevant now.
If you are dealing with coke directly, (which means you probably impressed them with previous work) then chances are that they are expecting you to go pretty high in price. Low pricing might be perceived as lack of ability / experience (which is obviously wrong)
If you are dealing through an agency, they are probably looking for the great price and somehow ok talent, so they can still charge coke a lot of money and make a considerable profit.
This is all guessing..
- Dog-earJul 19, 08, 3:09 p.m. – Permalink
- jfletcher
@ Meeklo - nice answer!
@ Machuse - 2K for a site is low, but we've all been there (or I have). Get out of that area quick! Meeklo brought up the idea of negotiation and I would add persuasion. Being able to persuade, then negotiate is pretty much as valuable as the design itself. When you get into high profile clients, who you're charging 50-250K+ for projects (depending on your studio size and experience), people need to believe in you... how you present yourself, persuade them, and walk them through a story to tell them about you and their project.... that's a talent.
- Dog-earJul 19, 08, 3:16 p.m. – Permalink
- max_prophet
I very much doubt they will be hiring some one-man band designer of $2k websites to redesign their packaging, and I very much doubt they just have marketing managers going around commissioning whoever they like to design new bottles for this and that country and ending up with a completely random suite of products.
Do you really think this is how it works?
- Dog-earJul 19, 08, 3:32 p.m. – Permalink
- Machuse
@jletcher - I will be getting out of this segment as soon as I can. My problem hasn't been the negotiations entirely, I just haven't been able to pitch to a company that had more than 2k to spend.
What would you say is mid range if 50k + is high end - and what kind of clients would pay that?@_salisse_ lol
@Meeklo - its also all about who you know ;) hint hint. Its more like I have an opportunity to show something, and try to impress someone. But their close enough that the impressing wouldn't be hard.
=lowimpakt - I wouldn't know, and mind you; its not technically 'Coke' - but coke ____ insert other market. So what they do is independent of the traditional European or American market.
Lets say its a situation in which you could show a Coke Exec a mock up , or finished design. And you better be ready to name your price if he says he likes it - what would you throw out first/aim for?
- Dog-earJul 19, 08, 3:35 p.m. – Permalink
- max_prophet
PHP Programmer redesigns Coke packaging. Riiight.
I won't waste my time with you anymore, clearly you know it all.
You be sure to let us know when you've finished.
- Dog-earJul 19, 08, 3:48 p.m. – Permalink
- tank02
I worked for Coke a lot.
They wont redesign, there are things to in account with:
the script, the ribbon (wich exists in several forms).The most you can is something like the M5 bottles
for nightlife where actually coke excelles with their packaging & (altough quite aggressive) marketing.- Dog-earJul 19, 08, 3:56 p.m. – Permalink
- Machuse
tank02, I'm not saying your wrong, but i know in my short time here on this planet, I've seen quite a few different coca-cola bottle designs.
This inst something I really even have time to do, or was even thinking of doing; but just curious of what people would say their design/illustration would be worth in this situation. Or why they would charge said price.
- Dog-earJul 19, 08, 4:05 p.m. – Permalink
- monospaced
I had the opportunity to work with Coca-Cola at my last job, and I can assure you that they can pay what you are worth. I say you should base your estimate at or above $75/hour ($600/day) and don't be shy.
- Dog-earJul 20, 08, 3:05 p.m. – Permalink
- jfletcher
Machuse - I was discussing 50K+ client in terms of a studio (many people, not a single), but I should clarify. I work on interaction design, and deal with large software corporations. I personally don't run a shop, I work for a corporation, but I know what we pay design studios.
For the prices I say, you need to be well established and have design cred. You can't just charge 50K+ and can't just be a single person (unless you're amazing and really well established). Also, I'm in areas like San Fran, LA, and Seattle for those prices. If you're in Oklahoma, I wouldn't know what to charge.
- Dog-earJul 20, 08, 3:10 p.m. – Permalink
- johndiggity
i think if coca cola were to explore new packaging designs (and keep in mind they have a trademark on the current glass and plastic bottles' hourglass shapes) some aspects i'm sure they'd like to be able to address would be better achieved through the design/engineering of the container rather than the graphics.
sustainability is no-doubt a big issue. if there was a more earth-friendly material than aluminum or plastic that could handle the shipping and storage issues, i have no doubt they would be interested (or any other bottler for that matter). also any way to either keep the product fresher or colder via some type of insulation would be a big factor as well. that being said, if you could improve the functionality and/or perceived value of the packaging while still communication coca-cola's brand attributes, i have no doubt you could get someone's attention, whether at coca cola or somewhere else.
on a related note, i knew a materials science guy who developed a treatment for paper that kept french fries from getting soggy in apaper bag. he approached mcdonalds with the idea and they ended up licensing the technology from him for a pretty sizable chunk of change. so i don't think the pedigree of the designer matters as much as the quality of the idea.
- Dog-earJul 20, 08, 3:25 p.m. – Permalink
- johndiggity
here's a good example from barberosgerby produced for coca-cola:
- Dog-earJul 20, 08, 3:34 p.m. – Permalink
- Machuse
monospaced - thanks, thoughtful response. But if I were designing something for a whole continent - and it only took 20 hours...thats kinda shaby; shouldnt one get at least 10,000 maybe 20 per design. If no-how would you calculate it? Could you calculate it based off the projected sales; like 1-3 cent per coke sold over the course of the estimated use of the design?
jfletcher - thanks for the clarification, I figured you meant a studio would bring in those prices. I am putting together a team currently, but im running into the chicken/egg scenario. Id love to talk it over more, with those willing to help. It seems my problem is
a) finding jobs that require everyone's help - or at least more than just mine.
And
b)this just came up today, but I got a potential job for a govt. agency; it looks as if my skills at procuring connections is outpacing my ability to gain prestige and break out of the mom and pop designer category.
Anyone willing to give some more indepth help. I really need someone who can kinda guide me through all this. Not that the coke job is anything real, just a question that winded up becoming more poignant today.johndiggity - thanks for the story, and the thoughts. Some good points in their.
- Dog-earJul 20, 08, 3:38 p.m. – Permalink
