New logo for AGO 2525 Responses

Last post: 4 months, 3 weeks ago | Thread started: May 15, 08, 9:37 a.m.

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i_monk
Designer: Bruce Mau
Client: Art Gallery of Ontario
Due: May 15, 2008
Creative Brief: Design a "distinctive new logo that will represent the Gallery well beyond its Fall 2008 opening." Logo should capture "both the stability of the century-old institution and the forward-looking energy of the new Gallery."
(If that proves too challenging, refer to graphic design portfolio created while at OCAD, circa 1977.)
Creative Tasklist:
1. Open MS Word.
2. Choose primary font. Helvetica? Too advertisement-y. Verdana? Too webby. IMPACT? Done!
3. Art meets fashion: borrow colour palette from H & M Spring/Summer 2008.
4. Open MS Paint. Also, a serious bottle of whiskey.
5. Copy. Paste. Click. Drag. Over. And over.
6. LSD flashback!
7. Examine finished product. Worry someone might think it's a joke. Remember that you are very Big in Toronto and could probably shit out the letters AGO and get an award for it.
(stolen from http://torontoist.com/2008/05/ag… )
May 15, 08, 9:37 a.m. – Permalink
Jaline
my eyes!
- ... the goggles... they do nothing...– TaylorB1/2
  hahaha! nice one!– OSFA2/2
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Dog-earMay 15, 08, 9:39 a.m. – Permalink
brains
Holy jesus that's awful.
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Dog-earMay 15, 08, 9:39 a.m. – Permalink
Jnr_Madison
My mind, it's just blew.
- its.– Jnr_Madison1/3
  it's. it has. blew should be blown though.– i_monk2/3
  You totally missed the point am afraid.– Jnr_Madison3/3
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Dog-earMay 15, 08, 9:40 a.m. – Permalink
moamoa
Bruce Mau is a good designer, but not sure about this AGO thing.
http://www.brucemaudesign.com/to…
- no.
  bruce mau is crap.– Dennis_Moore1/4
  Dennis is spot on...– neue75_bold2/4
  once worked with a client that had Mau's team do website for them...they fucking HATED his work...– exador13/4
  Bruce Mau and his team seem to get a lot of press etc...but personally i haven't seen much of the talent yet..– exador14/4
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Dog-earMay 15, 08, 9:41 a.m. – Permalink
Jaline
I thought of the London Olympics logo right away.
- they don't look alike but there's an explosion of colour.– Jaline
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Dog-earMay 15, 08, 9:41 a.m. – Permalink
pascii
there's allways clients involved...
- Yeah and the client is an ART gallery, not a pet store. They have no excuse.– i_monk1/7
  The fact that they are art gallery is no excuse. That doesn't validate them or change the fact they may have given bad feedback/input.– 2cents2/7
  feedback/input.– 2cents3/7
  he always ignores his clients, which is great for other studios who they get to clean up his mess afterwards...– neue75_bold4/7
  gosh I'm so angry I can't type, better go home...– neue75_bold5/7
  I'm so with you on that neue75...
  I had to work over a concept for a website that had been done by him and his team....– exador16/7
  by Mau and his team...there work was some of the worst i've ever seen– exador17/7
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Dog-earMay 15, 08, 9:42 a.m. – Permalink
Llyod
shit sandwich
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Dog-earMay 15, 08, 9:43 a.m. – Permalink
YAYPaul
My eyes are having a fit right now.
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Dog-earMay 15, 08, 9:43 a.m. – Permalink
avolve
Creativeless.
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Dog-earMay 15, 08, 9:45 a.m. – Permalink
akrokdesign
Bruce Mau now also going for the "new ugly" design. Damn!
*notify the QBN police. lol.
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Dog-earMay 15, 08, 10:41 a.m. – Permalink
flashbender
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Dog-earMay 15, 08, 10:43 a.m. – Permalink
Dr_Rand
haters
- I'm an appreciater– flashbender
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Dog-earMay 15, 08, 10:44 a.m. – Permalink
neue75_bold
Don't believe the hype and the shit he writes/has other people write/steal, he's a wanker, and by no means a role model for any designer... the hamburgler of canadian design, a fraud, a phony and a plagiarist...
this is just another fine example...
- who shit on your chest?– Jnr_Madison1/7
  Bruce, a big belgian steamer... years ago, it's white now, but still fresh in my mind...– neue75_bold2/7
  pisc? HD video?– Jnr_Madison3/7
  maybe his stylist caught the grunts on DAT...– neue75_bold4/7
  _youtube/stink– neue75_bold5/7
  Neue is spot on.– Dennis_Moore6/7
  it's white now, hahahaha!
  dog poop used to be white.– i_monk7/7
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Dog-earMay 15, 08, 10:46 a.m. – Permalink
dan5382
Like the concept.....but uh yeah Impact.....Way too much impact.
- what concept might that be?– neue75_bold1/3
  the appearance of possibly having a concept– Dr_Rand2/3
  what concept???
  
  – tank023/3
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Dog-earMay 15, 08, 11:11 a.m. – Permalink
imnotadesigner
pure caca!
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Dog-earMay 15, 08, 11:16 a.m. – Permalink
sfeske
i feel like i'm in a time warp... why don't we ever learn from the past?
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Dog-earMay 15, 08, 11:19 a.m. – Permalink
THA
um... NO
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Dog-earMay 15, 08, 12:11 p.m. – Permalink
TaylorB
ouch...
- I think Mau is good... he just failed very bad on this one. But hey, maybe the joke is on us...– TaylorB
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Dog-earMay 15, 08, 12:42 p.m. – Permalink
tank02
bah.
bruce mau is so overrated.
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Dog-earMay 15, 08, 1:13 p.m. – Permalink
canuck
LOVE IT !
- //– canuck
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Dog-earMay 15, 08, 1:18 p.m. – Permalink

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New logo for AGO 2525 Responses

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