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Identity pricing 2727 Responses
Last post: 3 months ago | Thread started: May 8, 08, 10:21 a.m.
- scrap_paper
How much does an identity package go for?
Let's say Logo, Letterhead, business and PDF logo use manual.
I keep running into certain clients that loose their shit when I present my rough estimates (which I believe are extremely reasonable).
I'm sure it will vary a bit considering the size of client.
- May 8, 08, 10:21 a.m. – Permalink
- scrap_paper
3-5 sounds about right for small-medium sized business to me.
- Dog-earMay 8, 08, 10:28 a.m. – Permalink
- scrap_paper
Well, I've raised them in the past two years. In my ignorance I used to put together an ID for $1000. I have some return clients that are "shocked" by the price increase.
Since then I've gone $2500 for start ups and up from there depending on the client.
- Dog-earMay 8, 08, 10:47 a.m. – Permalink
- Glitterati_Duane
Damn. I get clients who think $500 is crazy. I need to get out more :(
- Dog-earMay 8, 08, 10:51 a.m. – Permalink
- scrap_paper
Heh. I've gotten a lot of those people approaching me too. I've realized that generally they are not worth the time it takes to explain the realities of the biz.
That being said I am still trying to get an understanding of what the realities are. My buddy works in a firm who don't charge less then $5000 and that is for there lowest end clients.
- Dog-earMay 8, 08, 10:55 a.m. – Permalink
- Glitterati_Duane
Yeah I don't think that I have a good enough rep to demand that kind of rate. Right now it's either take the $500 jobs or get none. What do you guys think about that?
- Dog-earMay 8, 08, 10:58 a.m. – Permalink
- letters2
This question is dependent on a number of issues - for starters what monetary system are folks quoting (dollars, pounds, yen,...)?
More importantly there needs to be consideration for who the client is - are they a non-profit, a small company making under 1 mil a year, a 10+ mil company, a 100+ mil company? Then the scope of the work - deliverables, follow-up consulting - and the scope of your process - are you delivering 1 concept, 3, 6? How many rounds of revisions will you take them through if required? So lots of specifics need to be covered, and those are just for the project itself - what about your overhead and rates?
Have a look at the Graphic Arts Guild book on Pricing and Ethical Guidelines as they have a good slice of base prices to begin from, as well as tables to help you determine your own base fees.
As a rule of thumb, as an individual freelancer/consultant, I always suggest having a bottom for identity projects (i.e. don't get out of bed in the morning to do an identity project for less than 10k dollars) and sticking to it - identity work is taxing and requires a lot of coordination in addition to the creative effort itself.
- Dog-earMay 8, 08, 11:14 a.m. – Permalink
- Glitterati_Duane
Letters has a point. I'm from Bermuda but live in Canada. I could surely charge way more in Bermuda for the same work because of the dollar, economy etc...But at the same time. Most of the clients I get are really small businesses I'm assuming making $30,000 (Can) a year and some even less. I know they don't have the money and I don't have the portfolio to tackle a corporation yet so I take them on anyway.
- Dog-earMay 8, 08, 11:24 a.m. – Permalink
- scrap_paper
Letters2, you make a lot of good points. I feel relatively confident that I've taken most things into account for my hourly rate which I then use to calculate what the job will cost. That being said I still feel like I'm undercutting myself. I'll check out the pricing guides you mentioned and try to get some comparative pricing.
I think getting to the $10k mark is a great goal and the work deserves it. That being said unless you have positioned yourself as a freelancer/small firm to have access to clients that have budgeted that kind of money to their ID I think that you'd be stuck in the same situation that GD is in.
(BTW I'm talking in Canadian Dollars)
- Dog-earMay 8, 08, 12:43 p.m. – Permalink
- bulletfactory
i am writing up an estimate now (for a local Juvenile Court District) - they asked for a logo, with bcard, letterhead and envelope designs, and a website to follow (will not be in the initial project scope) - thinking of delivering 3-5 concepts for logo, 2 rounds of revision after a direction is chosen - thinking of $5-$8K US. We'll see how bad they cringe - seems like no one thinks they should have to pay for design (at least in smaller towns). they just think i magically 'shit' it out like some kind of Playdough logo factory for $5.00.
- Dog-earMay 16, 08, 8:12 a.m. – Permalink
