Phorm vs. Phorm 77 Responses

Last post: 4 months ago | Thread started: May 3, 08, 5:39 a.m.

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• detritus

  

  In the red corner, a small design company based in Sheffield - Phorm Design.

  In the dark olive corner, miscreant spyware bastards of the moment, Phorm.

  http://www.theregister.co.uk/200…

  What do you think?

  May 3, 08, 5:39 a.m. – Permalink

• neverblink

  I like the olive logo better

  • Do you think they're close enough to call a 'rip'? Or do you think it doesn't matter? (I'm not sure I do)– detritus

  

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  Dog-earMay 3, 08, 5:40 a.m. – Permalink

• e-pill

  the olive would look nice if animated and the letters were like lines that "phorm'd" the logo as it now looks like its sorta moving...

  

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  Dog-earMay 3, 08, 5:44 a.m. – Permalink

• detritus

  I think the olive one looks really half arsed, I must admit - I'm not saying the red one's a majestic triumph of design, but at least it's cohesive and makes sense as a logo form. The other one's like something an undergraduate would come up with when let loose with a Font of the Day.

  • agree!– moamoa1/2

    I'm saying the opposite in the next post :)– neverblink2/2

  

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  Dog-earMay 3, 08, 5:55 a.m. – Permalink

• neverblink

  Do you think they're close enough to call a 'rip'? Or do you think it doesn't matter? (I'm not sure I do)
  - detritus

  I think they are similar, no question about that.
  But I've seen dozens of logo's in this style, with simple 'selfmade' lettering, and they all look alike!
  This happens to be the same name, for two companies that both do computer related stuff. But they are not targeting the same audience for the same work. So I don't think either Phorm is missing out on business because of the other.

  I like the dark olive wordmark better because it seems to have been thought out better. The 'belly' of the 'p' is not a perfect circle, but reveals some basic knowledge of typography. The cuts on both the 'p' and 'o' are not 90degrees. Which gives it more of the 'movement' e-pill mentioned.

  all in all, is this a rip? If it is, I think it's an improvement. Does it really matter and should they go to court over this? No.

  

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  Dog-earMay 3, 08, 6:02 a.m. – Permalink

• creative-

  Prefer the bottom one (don't like the colour though)

  

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  Dog-earMay 3, 08, 6:29 a.m. – Permalink

• moamoa

  I like those versions

  

  

  

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  Dog-earMay 3, 08, 6:43 a.m. – Permalink

• neue75_bold

  I declare no rip...

  

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  Dog-earMay 3, 08, 10:38 a.m. – Permalink